The Sony CES 2025 keynote will begin soon and you can watch it, and follow our coverage live, right here. The Afeela electric vehicle dominated Sony’s 2023 and 2024 CES press conferences and it appears that trend will continue this year, with an appearance at the Sony event (and a followup press conference) already confirmed. This represents a change for Sony, a CES mainstay company, as it’s better known for its decades in the consumer electronics space with its Walkman portables and Trinitron TVs of old along with next-gen PlayStation consoles and Alpha cameras.
What to expect at Sony’s CES 2025 press conference
The Afeela is the first product from Sony Honda Mobility, a joint venture between the Japanese electronics and transportation giants. After a surprise rollout at CES 2023, the Sony CES presser teed up additional details on the EV’s LiDAR-heavy sensor array and AI-enhanced cabin tech (the latter coming with an assist from Microsoft) at CES 2024. If the car’s previously announced scheduling waypoints — preorders in 2025 ahead of 2026 availability — remain intact, we’re hoping to hear which of the Afeela’s concept car niceties will actually make the cut once it enters the streets of the real world.
Of course, it won’t be all Afeela all the time in Vegas. Expect Sony to spend time talking up its imaging, gaming or maybe even its movie studio division. And with any luck, we’ll get more info on the company’s XR headset, which was shown off at the 2024 show, only to never be seen again. CES 2025 would be the perfect place to show off a meaty update of a possible competitor to the Apple Vision Pro.
Watch the Sony CES 2025 livestream
You can watch the Sony CES press conference as it happens below. The feed will start Monday, January 6 at 8:00PM ET.
The separate Afeela press conference will take place on Tuesday, January 7 at 4:30PM PT, and will be streamed on YouTube as well.
Follow real-time CES updates on our liveblog
Live196 updates
Here are the starting prices for the Afeela 1. (Sony)
Oooh, pricing: $89,900 for the “origin” trim and $102,900 for the “signature” trim. And Sony is accepting reservations starting today via a $200 reservation fee!
Naturally, there’s an Afeela agent, which sounds like yet another voice-activated assistant to navigate the car’s interface.
A closer look at the Afeela 1’s driving experience. (Sony)
Hey we’re 13 minutes in and we just heard “AI” for the first time, as Sony discusses the sensors and software it’s using to power Afeela’s driver-assist features (I’m reluctant to call anything autonomous at this point).
OK, it does sound like we’re getting some real detail here, including the initial reservation process
Here comes the latest version of the Afeela 1, the EV from Sony Honda Mobility. (Sony)
We’ve seen this trick before, though. Anything new to share, Sony?
Here comes the “near final” version of Afeela, which will supposedly be available in “less than two years.”
Yasuhide Mizuno, CEO of Sony / Honda mobility is out to talk cars.
Switching to mobility with the long-teased Afeela car. Will we get any concrete news this year?
Oooh, a prototype of a new coach headset made by Sony. Noise-cancelling and 5G. Will debut during the 2025 season. Can’t imagine coaches are too concerned about who makes their headsets.
They’re also talking about the weird NFL / Disney Toy Story-style football game, an “altcast” where it was shot live and automatically translated into the world of Toy Story. Another thing I’m not sure who is asking for, but hey.
NFL Commissioner Roger Goodell joins the Sony execs on the stage. (Sony)
They’re talking about how Sony’s cameras are used for broadcasts like the Super Bowl as well as Sony cameras being used by the AP for still photography.
Looks like we’re up for a slightly awkward conversation here!
OK, now the president of Sony Electronics Neal Manowitz is out along with the commissioner of the NFL Roger Goodell.
While the PS5 Pro got a quick shout-out, there’s nothing about hardware here.
Instead, we’re now talking about Sony tech as it relates to sports, with some clips from the Paris Olympics accompanying i
As has been the case for Sony’s CES press conferences lately, this is all about entertainment — film, music, PlayStation, creators and so forth.
Sony head honcho Hiroki Totoki kicks off the CES 2025 presentation. (Sony)
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